You do
great work.
Let’s help
people find it.
Based in Clermont, Florida, I provide hands-on SEO services for established service businesses throughout Central Florida and work remotely with clients across the United States. Turn your expertise into a stronger search presence with useful content and steady website improvements.
Your website should make the answers—and the next step—clear.
Work directly with Alan Lichtman.
SEO for established
Central Florida businesses.
For attorneys, CPAs, consultants, and other established service businesses, the starting point is specific: which services do you want more inquiries about, and where are your customers? I work from Clermont and build the plan around your actual market—whether that is nearby communities, a wider Central Florida service area, or customers you serve remotely.
A plan you understand.
Work you can see.
SEO is part research, part writing, and part careful website improvement. Your proposal sets the priorities and monthly scope, with a clear explanation of what I’ll handle. For a practical checklist, read What Should Ongoing SEO Include?
Search strategy
Each month, review available Search Console queries, priority service pages, indexing issues, and relevant competitors. Use those findings and your business priorities to choose the next work.
Put your expertise to work
Draft or refresh the articles and service pages agreed for the month. You review business facts, professional advice, claims, and offers before new or substantially revised copy is published.
Improve the pages you have
Implement the agreed page improvements: titles and descriptions, headings, internal links, and clearer next steps. Record which pages changed and why, then check the published result.
Watch the technical details
Check for important indexing, broken-link, redirect, and site-structure issues. Carry out approved fixes within scope. Larger repairs, new tools, and additional costs need your approval first.
Connect with your market
For eligible local businesses, review Google Business Profile information, service-area content, and opportunities to strengthen local visibility.
Know what changed
Receive a monthly summary of work completed, search visibility, activity on priority pages, and confirmed inquiries where records are available. I explain what the evidence supports, what remains uncertain, and the next priorities.
Your proposal sets the monthly scope, content volume, access, and review schedule. Routine changes within that approved scope can proceed; new content, changes to your offers, and work outside scope follow the agreed approval process. If required approval or information is missing, the affected work waits. Advertising, full redesigns, and substantial development are scoped separately.
Start with the facts.
Build from there.
We need a clear starting point before deciding what to do next. Explore how the initial foundation becomes an ongoing working plan.
A starting point.
A focused roadmap.
The initial engagement brings together your goals, website condition, and search opportunities. You’ll know what matters first and how the work fits together.
- Review your site, key services, and competitors.
- Check access to existing analytics and search reporting.
- Identify technical and content priorities.
- Agree on a practical first 90-day roadmap.
Useful content.
Purposeful improvements.
I work through the agreed priorities, coordinate with you on business details, and develop content in your voice. Each change has a reason.
- Develop or refresh search-focused content.
- Improve selected existing pages.
- Address agreed technical and local visibility priorities.
- Coordinate reviews for content that needs your expertise or approval.
Understand the response.
Choose the next move.
Reporting should help us make decisions. We look at what changed, what needs more time, and where the next opportunity may be.
- Summarize the work completed.
- Review search visibility and relevant website activity.
- Separate search impressions and clicks from completed inquiries. Review your inquiry log or agreed tracking, including lead quality and source when known.
- Label unknown sources and tracking gaps. A phone-button click, email click, or form visit is not a confirmed inquiry or new client.
- Adjust the next priorities as evidence develops.
A continuing relationship.
Careful work behind the scenes.
For an existing business-law client, the published case study documents repaired broken links and redirect chains, corrected metadata and missing headings, a new Construction Litigation service page, and a content approval workflow. It shows how technical fixes and useful content can form one coordinated plan. Historical search figures are explained in the case study; they are not a forecast for your business.
Read the case study ↗Clear answers.
Shared expectations.
You should understand the work, what it costs, and what I need from you before committing.
What does local SEO involve for a Clermont business?
We review how your website explains your services and the areas you actually serve, then compare those pages with relevant search results and competitors. For eligible businesses, the scope can also include Google Business Profile information and review practices. The priorities come from your business and the gaps we find—not a separate, nearly identical page for every nearby city.
How will I know whether the work is helping?
We start with available Google Search Console and Analytics data, then review relevant searches, visits to important service pages, and contact actions. A phone or email click shows interest; it does not confirm a completed inquiry. Your feedback on actual inquiries and new clients helps connect the website activity to business results.
What does SEO cost?
SEO recommendations and monthly pricing depend on your priorities, competition, website, and the work involved. We’ll discuss your goals and budget, then agree on a clear scope and fee before work begins. Your proposal separates the initial Search Foundation from ongoing monthly work and explains any optional additions. Start with the free Snapshot so we have something specific to discuss.
How soon will I see results?
That depends on your starting point, competition, and the work involved. Some website issues can be corrected quickly; stronger search visibility requires sustained effort. We’ll establish a baseline and review progress without promising a particular ranking or number of leads.
Do I need a new website first?
Often, there’s useful work we can do on the site you already have. If the assessment reveals limitations that call for a redesign or larger repairs, I’ll explain the options and scope that work separately. Explore website design and care for new builds, redesigns, and ongoing updates.
What about AI search?
We’ll consider how clearly your website explains your business, services, and expertise as part of the overall search plan. Where AI visibility is reviewed, I’ll explain what we checked and the limits of that snapshot. No one can promise your business will be recommended by an AI tool.
Will AI write all my content?
I use AI tools to assist with research, drafting, and editing. I review the work and adapt it to your business, voice, and audience. You provide the expertise and business details that make the content yours, with review steps agreed before publication.
Can SEO work alongside social media and advertising?
Yes. SEO can stand on its own or sit within a broader marketing plan. Social media, email campaigns, and paid advertising are separately scoped services; ad spend is paid directly to the advertising platform.
Know what to look for.
Choose the next step.
Start with the practical questions behind your website’s visibility. These guides explain common issues and help you decide what deserves a closer look.
Let’s find your
next opportunity.
Get a focused review with three to five specific findings about your website, search presence, and competitive gaps—plus practical priorities to discuss.
Request my free snapshot ↗Complete the five-minute questionnaire about your website, service area, and the services you want to grow.
A focused initial review, with no obligation to purchase.