Your website should work as hard as you do.
I’m Alan Lichtman — a web designer and technical SEO specialist based in Clermont, FL. For 11+ years I’ve built and maintained websites for small businesses personally, start to finish. No account managers, no outsourcing.
Founder & lead developer
Hi, I’m Alan — a hands-on web designer and SEO specialist
I’ve spent 11+ years in WordPress development, technical SEO, and digital marketing, working directly with small businesses across legal, food service, and retail. I don’t hand your project off to a junior developer or an outsourced team — when you call, you get me, and when the work happens, I’m the one doing it.
My background also includes running full-scale operations (I was a General Manager before this), so I understand a business owner’s side of the table, not just the technical one.
Everything your website needs, handled personally
Four things every small business site actually needs — and the four things I focus on for every client.
Web Design & Governance
Custom WordPress sites, kept current with ongoing maintenance, security, and digital asset management.
Technical SEO & Performance
Full audits, Core Web Vitals fixes, and schema markup — the technical work that actually moves rankings.
Mobile & Browser Testing
Responsive design tested across phone, tablet, and desktop, so it looks right everywhere it’s seen.
Content & Growth
Content strategy, email, and social — plus analytics to track whether it’s actually working.
A Website Strategy That Actually Works
A pretty site that doesn’t rank, convert, or load fast isn’t a website — it’s a business card. Every project starts with the same question: what does this site need to actually do for you?
Talk through your strategyFornaro Legal — a South Florida law firm
Their only web resource since 2015 — technical SEO, structured data, performance, content, and vendor oversight, all managed as one continuous relationship.
Talk to me about your site Read the case studyTired of freelancers who go quiet mid-project?
A lot of small business owners come to me after a bad experience — unanswered calls, missed deadlines, a site that never quite got finished. Here’s how I work differently.
You reach me directly
No account manager relaying messages — call or email me and you get an answer.
One person, start to finish
I design, build, and maintain the site myself — nothing outsourced.
Clear, simple billing
You’ll know what you’re paying for and why, before the work starts.
11+ years of pattern-matching
Most site issues aren’t new to me — I’ve likely already fixed the same problem for someone else.
A simple, three-step process
No surprises, no mystery timeline — here’s exactly what happens when you work with me.
Discovery Call
We talk through what your business needs the site to actually do — no jargon, no pressure. I’ll give you a straightforward quote based on real scope.
Design & Build
I design and build the site myself, with regular check-ins so you’re never wondering what’s happening. You’ll see progress, not silence.
Launch & Support
Your site goes live, and I stay reachable after — for questions, updates, or the next thing you need. No disappearing after the invoice clears.
Exact pricing depends on scope — you’ll know the number before any work begins, no surprise invoices.
Get a free quoteWhat clients say
Real feedback from businesses I’ve worked with — long-term relationships, not one-off projects.
Ready for a website that actually works for you?
No contact form that disappears into a queue — reach out and you’ll hear back from me directly.
Serving Clermont, Central FL & beyond