Your website should work as hard as you do.
I’m Alan Lichtman — a web designer and technical SEO specialist based in Clermont, FL. For 11+ years I’ve built and maintained websites for small businesses personally, start to finish. No account managers, no outsourcing.
Founder & lead developer
Hi, I’m Alan — a hands-on web designer and SEO specialist
I’ve spent 11+ years in WordPress development, technical SEO, and digital marketing, working directly with small businesses across legal, food service, and retail. I don’t hand your project off to a junior developer or an outsourced team — when you call, you get me, and when the work happens, I’m the one doing it.
My background also includes running full-scale operations (I was a General Manager before this), so I understand a business owner’s side of the table, not just the technical one.
Everything your website needs, handled personally
Four things every small business site actually needs — and the four things I focus on for every client.
Web Design & Governance
Custom WordPress sites, kept current with ongoing maintenance, security, and digital asset management.
Technical SEO & Performance
Full audits, Core Web Vitals fixes, and schema markup — the technical work that actually moves rankings.
Mobile & Browser Testing
Responsive design tested across phone, tablet, and desktop, so it looks right everywhere it’s seen.
Content & Growth
Content strategy, email, and social — plus analytics to track whether it’s actually working.
A Website Strategy That Actually Works
A pretty site that doesn’t rank, convert, or load fast isn’t a website — it’s a business card. Every project starts with the same question: what does this site need to actually do for you?
Talk through your strategyFornaro Legal — a South Florida law firm
Their only web resource since 2015 — technical SEO, structured data, performance, content, and vendor oversight, all managed as one continuous relationship.
Talk to me about your siteTired of freelancers who go quiet mid-project?
A lot of small business owners come to me after a bad experience — unanswered calls, missed deadlines, a site that never quite got finished. Here’s how I work differently.
You reach me directly
No account manager relaying messages — call or email me and you get an answer.
One person, start to finish
I design, build, and maintain the site myself — nothing outsourced.
Clear, simple billing
You’ll know what you’re paying for and why, before the work starts.
11+ years of pattern-matching
Most site issues aren’t new to me — I’ve likely already fixed the same problem for someone else.
A simple, three-step process
No surprises, no mystery timeline — here’s exactly what happens when you work with me.
Discovery Call
We talk through what your business needs the site to actually do — no jargon, no pressure. I’ll give you a straightforward quote based on real scope.
Design & Build
I design and build the site myself, with regular check-ins so you’re never wondering what’s happening. You’ll see progress, not silence.
Launch & Support
Your site goes live, and I stay reachable after — for questions, updates, or the next thing you need. No disappearing after the invoice clears.
Exact pricing depends on scope — you’ll know the number before any work begins, no surprise invoices.
Get a free quoteWhat clients say
Real feedback from businesses I’ve worked with — long-term relationships, not one-off projects.
Ready for a website that actually works for you?
No contact form that disappears into a queue — reach out and you’ll hear back from me directly.
Serving Clermont, Central FL & beyond