Fix the foundation.
Build a stronger
search presence.
A continuing client relationship combining technical SEO repairs, content improvements, and website development.
A growing list of issues.
A need for coordinated work.
The site had accumulated broken links, redirect problems, corrupted schema markup, inconsistent SEO metadata, and missing headings and image descriptions.
There was also a backlog of low-quality AI-generated content to review. The work needed to address both the underlying website issues and the quality of what visitors could find on it.
Technical repairs.
Useful content.
A better experience.
The existing case study records three areas of work, brought together across the client relationship.
Repair the foundations
- Fixed broken links and redirect chains across the site.
- Diagnosed a schema markup bug and rebuilt video schema.
- Added missing H1 headings and image alt text.
- Corrected SEO metadata across the site.
Improve what people find
- Audited and removed low-quality AI-generated content.
- Established a content approval workflow.
- Launched a Construction Litigation practice-area page.
- Redesigned the blog for readability.
- Built a filterable video and podcast page with a lightbox player and structured data for 45 videos.
Address an identified issue
The published case study also records a security audit and resolution of an identified vulnerability. That historical project work is separate from Web Pro’s current service scope.
A clearer picture
of search visibility.
The original report compares a three-month period with the same period a year earlier, citing Google Search Console as its source.
Organic clicks
Compared with 222 in the earlier period.
The original graphic reports a 715% increase.
Search impressions
Compared with 24.6K in the earlier period.
The original graphic reports a 1,254% increase.
Average search position
Compared with 33.3 in the earlier period, as shown in the original report.
Historical three-month, year-over-year comparison from the original case study. These figures describe this project; they are not current rankings or a forecast for another business.
View the original results graphic
Research the problem.
Carry the work through.
This project connects the less visible technical work with the content and website experience customers actually see. The same working approach starts with understanding the business, agreeing on priorities, and reviewing the response over time.
What needs attention
in your business?
Let’s talk about your site, your priorities, and what a focused plan could look like.
Talk with Alan ↗