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Fornaro Legal Case Study

Business Law Firm · Coral Springs, FL

Technical SEO Content Strategy Web Design Security Audit

The Challenge

When I took this on, the site had accumulated real technical debt — broken links, corrupted schema markup, missing image alt text and H1 tags, broken redirects, and inconsistent SEO metadata. On top of that, a backlog of low-quality AI-generated content also needed cleanup.

What I Did

Phase 1 · Technical SEO
  • Fixed broken links and redirect chains sitewide
  • Diagnosed and fixed a schema markup bug corrupting page structure, and rebuilt video schema
  • Added missing H1 tags and image alt text sitewide
  • Bulk-corrected SEO metadata sitewide
Phase 2 · Content & Growth
  • Audited and removed low-quality AI-generated content; built a content approval workflow
  • Built and launched a new Construction Litigation practice area page
  • Redesigned the blog layout sitewide for readability
  • Built a videos/podcasts page: filterable grid, lightbox player, structured data for 45 videos
Phase 3 · Security
  • Conducted a security audit that surfaced and resolved a client email vulnerability

Results

As a result of this work, the numbers improved significantly year over year:

Fornaro Legal search growth results: clicks up 715%, impressions up 1,254%, 325 keywords ranking on page 1, including contract lawyer at position 8 with 20,641 impressions

Meanwhile, the new Construction Litigation page is still in early ramp-up — 664 impressions and climbing in its first months live, tracked from day one.