Something
worth saying.
A reason
to follow.
Based in Clermont, I provide social media management for established businesses throughout Central Florida and work remotely with clients across the United States. Keep your business visible with thoughtful content and a consistent voice. I handle the research, writing, graphics, and publishing with you.
A real community with a distinct voice.
Non-Recovering Disney Addicts · My personal project.
Castle photo: Dancorona21 · CC BY-SA 4.0, cropped with site overlay.
Work directly with Alan Lichtman.
You have the expertise.
Let’s put it into words.
Customer questions, useful advice, team stories, and timely offers all give your business something to say. I help turn those ideas into a manageable social presence that supports your wider marketing.
Give every post
a purpose.
Sample four-week calendar for a service business. Explore the weekly themes below. This illustrates a possible sequence, not a promised posting frequency or package. Your channels and volume are agreed separately.
to ask first.
Real people.
starts here.
“What should I know
before getting started?”
A short explanation, practical checklist, or common misconception can turn your everyday expertise into helpful content.
- Choose a question customers regularly ask.
- Give one useful, specific answer.
- Link to a relevant guide or service page when there’s more to explain.
“Here’s how
we approach the work.”
Introduce your team, explain a process, or share a real project with permission. Help people understand what working with you feels like.
- Use an authentic photograph or supplied video.
- Explain why a detail matters to the customer.
- Invite a relevant question or conversation.
“Ready to talk
about your next move?”
Week 3: explain a service and invite a relevant inquiry. Week 4: revisit a useful customer question, then review the month’s response to guide the next calendar.
- State who the service or offer is for.
- Explain what happens next.
- Direct people to one useful action: inquire, book, visit, or subscribe.
Sample only. Each theme can become a caption and graphic, a link to useful website content, or a supplied finished video. Content goes through your agreed approval process before scheduling.
A shared interest.
A voice of its own.
Non-Recovering Disney Addicts is my own publishing project. It connects a distinct website, personal stories, and a social community around a shared enthusiasm.
Alan’s own publishing project
An owned project, shown as an example of a consistent brand voice across a website and social presence. The image is a historical screenshot, not a current audience measurement, client result, or promise of growth.
Your knowledge.
My follow-through.
I bring the research, ideas, and execution. You bring the business expertise, updates, and approvals that keep the content accurate and authentic.
Set the direction.
Agree on the audience, channels, voice, goals, and monthly scope.
Create and review.
I prepare the calendar, captions, graphics, and links. Your designated reviewer checks business facts, claims, offers, and permission to use supplied assets. Revisions follow the agreed scope.
Publish and improve.
I schedule approved content, check the published posts and links, and report on the response. If approval is missing, the affected posts wait. Silence is not approval. Paid creative and advertising budgets require separate approval.
Do you film or edit videos?
I can publish and use your ready-to-publish videos in social content and marketing campaigns. Filming and video editing are not part of this service. If you work with a video producer, I can coordinate how the finished material fits the marketing plan.
Will you respond to every comment and message?
Comment and message management is agreed separately, including channels, coverage, and which questions need your team. Routine publishing does not include round-the-clock customer service.
How many posts will I get?
We agree on the channels, frequency, content formats, and review schedule in your proposal. The aim is a sustainable plan with useful content that fits your business.
Are paid social ads included?
Organic content and paid campaigns are separately scoped. If advertising fits your goals, I can plan and manage it alongside your organic content. Ad spend is paid directly to the platform, separately from my service fee.
What do you need from me?
Your priorities, brand assets, service details, relevant photos or finished videos, and a reliable person to approve content. We’ll agree on a review schedule so work keeps moving.
Can you guarantee followers or leads?
No fixed follower count or lead volume is promised. We agree on goals, track the available indicators, and use what we learn to improve the content and campaign decisions.
A clear plan.
A recognizable voice.
We choose the channels and content that fit your audience, goals, and budget. Your proposal spells out the publishing schedule, review process, and responsibilities.
Know who we’re talking to
Each month, review customer questions, relevant competitors, business updates, and the previous month’s content response. Use those findings to choose useful topics for the agreed channels.
Give the month a direction
Build a content calendar around your services, seasonal opportunities, and business priorities, with a balance of helpful information and promotion.
Make the message yours
Write captions and develop graphics using your brand assets and appropriate creative tools. Keep the language, look, and next step consistent.
Keep things moving
Prepare and schedule approved content for the agreed channels. Use your existing photographs and ready-to-publish videos as part of the plan.
Connect the marketing
Give useful website articles, email campaigns, and business announcements a place in your social content, with a clear path back to the relevant page or offer.
Learn from the response
Receive a monthly summary of published work, available reach, engagement, and website clicks, plus confirmed inquiries from your records or agreed tracking. Clicks and followers are not leads. Unknown sources and tracking gaps are labeled, with recommendations for the next month.
Posting frequency, channels, revisions, and any comment or message management are agreed in advance. Paid campaigns and advertising spend are scoped separately.