A good message.
The right
audience.
A clear next step.
Google Ads and paid social management for businesses in Clermont, Central Florida, and beyond. Work directly with Alan on the research, ads, landing pages, and ongoing review that connect your campaigns to your business goals.
From a first impression
to a real conversation.
Connect a relevant message with a useful destination and an action worth measuring.
An illustration of the campaign journey—not a performance forecast.
Work directly with Alan Lichtman.
Give the campaign
a business purpose.
Start with the service you want to grow, the customers you want to reach, and what a useful inquiry looks like. We agree on the campaign scope, management fee, and media budget before launch.
More than
launching an ad.
The audience, message, destination, and measurement need to work together. I plan those pieces with you and review the campaign as data develops.
Choose the opportunity
Research your market, customer intent, and competing messages. Define the offer, location, and audience that fit the campaign.
Build around the goal
Set up the agreed campaign structure, targeting, budget, and schedule. Review existing accounts before recommending what to retain or change.
Make the message clear
Develop ad copy and graphics around your offer and brand. Incorporate suitable photographs and finished videos you provide.
Carry the promise through
Review where the ad sends visitors and the action they can take. Recommend improvements; new landing pages or substantial development are scoped separately.
Track useful actions
Agree on meaningful actions such as inquiries or bookings. Review available tracking and coordinate the setup needed within the agreed scope.
Test and adjust
Review spend, audience response, and available conversion data. Refine targeting, messages, and budget allocation within the limits we agree on.
Your proposal defines the platforms, campaign scope, creative volume, reporting, and any tracking or setup work. Ad spend is separate from the management fee and paid directly to the platform.
Where does your
next customer start?
We choose the platform around your audience and objective. You don’t need to launch every kind of campaign at once.
Right here.A relevant answer to an active search.
More detail.Explain the service, establish trust, and make the next step clear.Explore the service ↗
conversation.A phone call, inquiry, or other agreed action to measure.
Show up with
a relevant answer.
Build search campaigns around the services you offer and the questions or needs that bring people to them.
- Research relevant search themes and locations.
- Match the ad to a useful destination page.
- Review search terms and available inquiry data to guide adjustments.
Make every step
feel connected.
Bring the ad, website, and follow-up together so people understand the offer and what happens after they inquire.
- Keep the promise consistent from ad to landing page.
- Make forms, calls, or booking steps clear.
- Agree on how your team handles incoming inquiries.
Website work, email follow-ups, and additional platforms are included only when specified in the proposal.
Know what’s running.
Know what it costs.
You retain your advertising accounts and pay media costs directly. I explain the work, review results with you, and recommend the next changes.
Agree on the plan.
Define the audience, offer, budget, tracking needs, and what a useful result looks like.
Prepare and launch.
Build the campaigns, review creative and destinations, and launch after your approval.
Review and refine.
Discuss completed work, spending, available results, and the next priorities. Your feedback on inquiry quality matters.
Clear scope.
Clear expectations.
We’ll talk through the practical details before a campaign goes live.
Is ad spend included in your fee?
No. My fee covers the agreed planning, setup, and management work. Your advertising budget is separate and paid directly to the advertising platform. Any additional software or production costs are agreed in advance.
How much should I budget?
We’ll review your market, goals, service value, and competition before recommending a starting budget. I’ll separate the management fee from media spend so you can assess the full investment.
Can you guarantee leads or a return on ad spend?
No fixed number of leads, cost per lead, or return is promised. We define the goals, review the available evidence, and make informed adjustments. Your offer, website, competition, and follow-up process all matter.
Can you take over existing campaigns?
Yes. I’ll review the account, current setup, historical data, and tracking before recommending a scope. You retain account ownership, and we agree on changes before taking over management.
Do you create video ads?
I can use suitable, ready-to-publish videos in your campaigns and develop the accompanying ad copy. Filming and video editing are not included. Static ad graphics can be part of the agreed creative scope.
Will I need a new landing page?
Possibly, but we’ll start by reviewing the page you have. If a new page or significant changes would support the campaign, I’ll explain why and quote that work separately.
What will you need from me?
Account access, accurate service and offer details, brand assets, creative approvals, and feedback on the inquiries you receive. Your team handles responses to leads unless we explicitly agree otherwise.
Let’s put your
message to work.
Tell me what you want to promote, who you want to reach, and whether you already have campaigns running. We’ll work out a practical starting point.
Talk advertising with Alan ↗